As the whole world know, Valentine’s Day is celebrated on February 14th every year. It’s the most romantic day on earth where couples would buy gifts to their better halves. In Korea however, only women would buy chocolates and give them to their partner. S like that,
everyone will be happy 😉
It’s like a ‘payback’ time. On White Day, women expect to receive the chocolates in return of what they’ve given the men on Valentine’s Day. Sounds weird to you? But that’s how it works in Korea. If the guys receive chocolates on V day, they are expected to return the ‘favor’ on W day. Whatever it takes, they must.
White Day was first celebrated in1978 in Japan.It was started by the National Confectionery Industry Association as an “answer day” to Valentine’s Day on the grounds that men should pay back the women who gave them chocolate and
other gifts on Valentine’s Day. In 1977, a Fukuoka-based confectionery company, Ishimuramanseido, marketedmarshmallows to men on March 14, calling it Marshmallow Day.
Soon thereafter, confectionery companies began marketing white chocolate. Now, men give both white and dark chocolate, as well as other edible and non-edible gifts, such asjewellery or objects of sentimental value, or white clothing like lingerie, to women from whom they received chocolate on Valentine’s Day one month earlier. If the chocolate given to him was Giri choco, the man likewise may not be expressing actual romantic interest, but rather a social obligation.